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NetEnt Opens New UK Office, Seeks Top Talent to Strengthen Local Footprint

NetEnt Opens New UK Office, Seeks Top Talent to Strengthen Local Footprint


Swedish online slots specialist NetEnt has opened a new UK office to further expand its presence in one of its core markets, the company said in a statement from September 17th.

The new office is located at King’s Cross in London and its opening followed the recent establishment of NetEnt’s UK subsidiary NetEnt UK Ltd.

NetEnt said that setting up its UK subsidiary and its move into a new office was a strategically important step for the online casino supplier. The new office is located in the Stanley Building at King’s Cross.

The company pointed out that the UK is a prioritized growth market and physical presence in that market will better support UK-facing operators, while helping NetEnt implement its growth strategy.

The new office was inaugurated by NetEnt UK Managing Director and Chief Strategy Officer Andy Whitworth and Director of Platform Products & Services Rob Fell. The company’s UK-based team has grown significantly since the opening of the office, adding top talents from across the industry. NetEnt’s UK team is poised to grow even further within the next few months, it also became known.

Commenting on the latest milestone celebrated by the Swedish iGaming company, NetEnt UK Managing Director Andy Whitworth said that they are delighted to be open for business in the UK and that they “need a local presence to better support our valued customers and grow our market share.”

Mr. Whitworth pointed out that a second wave of recruitment for the new office is just about to begin.

Further Growth in Core Markets

Of their UK expansion strategy, NetEnt’s CEO, Therese Hillman, said that the subsidiary and the new officer are “a natural next step and an example of our commitment to the local market.” Ms. Hillman added that the UK is already the company’s largest market “and we see a short-term opportunity to grow our market share by being closer to our UK-based customers.”

NetEnt established its UK subsidiary in the second quarter of the year. Ms. Hillman pointed out that their increased presence in the nation was one of their key strategic initiatives this year.

The US online gambling space is another important market NetEnt has been looking to expand across. Earlier this year, the company obtained a permanent license by the New Jersey Division of Gaming Enforcement. NetEnt entered New Jersey’s regulated market in the fall of 2015 when it was granted a transactional waiver to provide its products while its application for a full license was under review.

In mid-July, the Swedish content supplier rolled out its titles in New Jersey’s neighboring state, Pennsylvania. In the Keystone State, NetEnt has partnered Penn Online Entertainment, LLC, the online gambling division of casino and racetrack operator Penn National Gaming, and Parx Online, the digital gaming operation of Parx Casino.

The provider received an Interactive Gaming Manufacturer Conditional License by the Pennsylvania Gaming Control Board this past March.



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